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For churches who won’t let anyone sit alone in it

Someone in your pews is panicking right now. They’ll never raise their hand.

Cross is a small tag you place in your pews. A congregant holds their phone to it and within seconds gets a guided breathing exercise, a calming verse, and a gentle, faith-grounded conversation. There’s nothing to download and no password to remember: just a free sign-in with an email code.

No app to installNo password, free sign-inFrom $1/month per church
Grace Fellowship · Sunday 10:30
You made it. Let’s breathe together.
Breathe in

“Come to me, all you who are weary and burdened, and I will give you rest.”Matthew 11:28

Talk it through with Cross →
The numbers your welcome team can’t see

Your bulletin can’t hold someone’s hand. Your pew can.

Anxiety doesn’t announce itself at church. It sits quietly in row fourteen, waiting for the service to start.

1 in 5

U.S. adults lived with an anxiety disorder in the past year. They don't leave it in the parking lot — they bring it to your 10:30 service.

National Institute of Mental Health, Any Anxiety Disorder
5 min

of slow, exhale-focused breathing a day improved mood and lowered breathing rate in a Stanford randomized trial. Cross starts that exercise the second someone taps.

Balban et al., Cell Reports Medicine, 2023
0

apps to install and passwords to remember. A tap and a 6-digit email code, once, and support is there every Sunday after.

How Cross is built
How it works

From racing heart to “Amen” in three steps.

Every wellness app asks people to plan ahead for their worst moment. Cross is already waiting where that moment happens.

01

Place the tags

Stick Cross NFC tags in pew racks, the lobby, the nursing room, anywhere people wait. Setup takes a Saturday afternoon.

02

A congregant taps

They hold their phone to the tag. Cross opens in the browser instantly, already set to your church and today’s service.

03

Calm, then connect

A guided breath, a verse, a short prayer, and if they need more, a gentle bridge to your care team.

No app download No password: email code sign-in Free for every congregant QR fallback on every tag
What changes on Sunday

Not another app. A moment of care, placed exactly where it’s needed.

Built for churches that are tired of tools nobody opens.

Calm in the first minute, not halfway through the sermon

The moment someone taps, Cross opens a guided breathing exercise paced on screen. No menus, no choices to make while their heart is racing.

Outcome: congregants settle before the call to worship.

Words that sound like your church, not a chatbot

An AI companion grounded in Scripture and compassionate pastoral care. It listens, offers a verse, prays a short prayer if they want one, and never pretends to be a pastor.

Outcome: faith-aligned comfort at the exact moment of need.

Nothing to install, nothing to remember

It runs in the phone's browser. No download and no password: a free sign-in with a one-time email code, then it remembers them. Your 17-year-old usher and your 80-year-old greeter get the same one-tap experience.

Outcome: help reaches people who'd never download a wellness app.

A bridge back to real people

When someone needs more than a breath and a verse, Cross points them to your prayer team or care pastor, and surfaces crisis lines like 988 when the words call for it.

Outcome: your care team hears from people who would never have raised a hand.

From church leaders

The skeptics went first.

“Our ushers kept telling me how many people sit in their cars before they come in. We put Cross in the lobby and the back six rows. Within a month our care team was getting prayer requests from people we'd never heard from.”
Pastor Daniel Okafor
Senior Pastor, New Covenant Community Church — non-denominational, ~600 weekly
“I was the skeptic on our staff. AI and Scripture in the same sentence made me nervous. What won me over is that it doesn't try to be a pastor. It breathes with people, prays briefly, and hands them back to us.”
Rev. Sarah Lindqvist
Associate Pastor of Care, St. Mark's Lutheran Church
“Our average member is 61. I assumed the tap would confuse people. Our greeters showed it once, the printed QR code caught everyone else, and it costs us less than Sunday's coffee.”
Marisol Reyes
Operations Director, Iglesia Vida Nueva — bilingual congregation

Illustrative placeholder testimonials. They will be replaced with feedback from pilot churches.

Pricing

Less than a dollar a Sunday. Really.

Everything that doesn’t use AI is free for every church and every congregant. Pay only if you want the AI companion covered for your whole congregation.

Free, for every church

  • Heart check-in, Be Still breathing, grounding and thought reframe
  • Urgent Care hotlines and crisis-word detection
  • Guided (scripted) Faith Companion, always free
  • 3 free AI conversations for every congregant
  • Printable NFC + QR tags, free congregant accounts

Starter

Cover the AI companion for a small congregation.

$1 / month per church
  • Everything free, for everyone
  • 60 AI companion replies a month, shared by your whole congregation
  • About 10 full AI conversations
  • Usage shown on your dashboard
Start Starter at $1/mo

Month-to-month, cancel anytime. If your church doesn’t cover it, congregants can get Cross Plus for themselves: 100 AI replies a month for $1. Cross works with standard NTAG NFC stickers, which typically cost well under a dollar each.

Hard questions, straight answers

You should be skeptical. Here’s what we’d ask too.

We already have a prayer team. Why would a church pay for this?

Because a prayer team only helps the people who ask. The congregant white-knuckling the pew through the opening song won't walk to the front, and Cross meets them where they already sit. Everything that doesn't use AI is free, every congregant gets 3 free AI conversations, and covering the AI companion for everyone starts at $1 a month per church, month-to-month. We priced it so the decision never has to go to a finance committee.

How do you keep an AI spiritually appropriate, and safe?

Cross is deliberately narrow. It draws on Scripture and practices Christians broadly share, like prayer, lament, rest, and breath, and it steers away from contested doctrine. It does not diagnose, give medical advice, or claim to be human or a pastor. Crisis language triggers 988 and emergency guidance immediately. Your leadership can review how Cross responds before a single tag goes in a pew.

Will this replace our pastors or care ministry?

No, and it's designed not to. Cross covers the first sixty seconds: a breath, a verse, a short prayer, and a gentle next step. That next step is always a person, whether your care pastor, your prayer team, or a crisis counselor.

Our congregation prefers traditional ways. Will anyone actually use it?

Cross doesn't ask anyone to change how they worship. The tag sits quietly in the pew rack next to the hymnal, and nobody has to use it. Start with five tags in the back rows and the lobby, mention it once from the pulpit, and let greeters show it. Everything except the AI companion is free, so trying it costs nothing, and your dashboard shows how much the AI companion is used.

What if someone's phone doesn't support NFC, or they don't know what it is?

Every iPhone since the XS (2018) and most modern Android phones read NFC tags without any app, and the tag just says “Hold your phone here.” Every Cross tag also carries a printed QR code and a short web address, so any phone with a camera or a browser gets the same experience. No one is left out because of their device.

This Sunday

The next person to walk in anxious is already on their way.

Put Cross in your pews before they arrive. Five tags, one dollar, zero downloads.